Why do some pet businesses struggle and others are able to start from nowhere, leapfrog the competition and position themselves at the top of the tree, where they attract the best clients and quickly build an amazing reputation? It's because they have no regard for the 'pecking order' that exists among current businesses. Dom will show you how you can 'be more chicken' and jump to the top of the pecking order so you can make more money from your amazing skills.