I have been in business for seven years and I thought old dogs can’t learn new tricks. But despite having many years’ experience, I have found I can still learn more about marketing my pet business, which is needed, especially in today’s competitive dog walking market. What attracted me first to this book was that Dom talks about premium pricing; so many new businesses undercut then fail, and I liked that this book was focusing on premium pricing in one of the chapters. In this book, it states, business is business the world over and people always buy things they want; you just need to make sure your business is the one they want to buy from. This book can help you be the one the clients choose.
Dom explains why pricing matters and how higher prices mean less work, as fewer clients to deal with. I trust him as from my experience he is so right; so many dog walkers are making the mistake of going way too cheap and discounting so was encouraging to see him talk about premium pricing for a profitable business.
If you are wondering how to get new clients to pick you, this book can give you ideas to make them pick your company. Dom talks about going niche and this helped me decide on something I have been thinking about, how to make my business different; I am going to specialise in small dogs. Size now matters in my new business marketing. He gives other ideas such as specialising in one type of dog, and this would work well if you loved Labs or, say, cocker spaniels. A great idea to attract a breed of dog client to your dog walking business, so many great ideas for niching your business.
Week in, week out, more and more dog walking companies are opening up everywhere, so you really need to make your business more unique to stand out from the crowd, and this book is great for giving you different ideas.
This book has lots of personality in it, and it had me hooked and wanting to learn more from the start. I started reading it at bed-time and before I knew it was 1 am as I wanted to finish the book. It’s a long time since I read a whole book in one sitting. I didn’t want to go to sleep, feeling I would miss something. This is a great book for giving you the key marketing foundations you need. I will be purchasing more products from Dom and will be joining his inner circle to learn more. I hope you enjoy the book as much as I did.
Fiona Wheate, Edinburgh Pet Services