Welcome to the Pet Business Inner Circle!
This is the Induction section of the PBIC, where you will receive your 'Marketing Roadmap'. All new members are required to complete the Induction webinars, watch the additional Induction videos, and I would highly recommend you listen to the induction Q and A's too.
Get stuck in and if you have any questions please post them up in the google discussion group.
Induction Webinar One
To make your business stand out from the local competition we need to define what your U.S.P or niche is. It's much easier to stand out from the crowd when you are different from the crowd. So in this first webinar we are going to have a closer look at what makes you different, and we are going to analyse the local competition. Take notes and make sure you DO THE HOMEWORK.
Induction Exercise one - how to scope out the competition
This is a key induction exercise which I would like you to watch, complete and then post up your findings in the discussion group. Completing this exercise will show you how to stand out and be different from the competition.
Induction Bonus Video One
These series of videos will help you better understand the key learning points from the first webinar. This video is all how you can find out exactly what is it that you clients want, which will make it easier for you to provide services they already want to buy.
Induction Bonus Video TWO
This video will show you how to find 'NEW' clients.
Induction Bonus Video THREE
This video will show you how to craft a unique marketing message.
Induction Bonus Video FOUR
This video will summerise and recap the key learning points from the first webinar.
Induction Webinar Two
This webinar will show you how you can charge more than you crappy competition. Make sure you have completed the homework for the first webinar.
Induction Bonus Premium Pricing Webinar.
This webinar will explain how I launched a premium dog walking business (In Sunderland!) without any clients OR previous business experience.
Induction Bonus Group Q and A - One
This is the recording of the first PBIC Gold Q and A we did during the original induction in January 2018. I would highly recommend you listen to both these as you will gain lots of insights from the questions asked by your fellow PBIC members, and the candid answers I give.
In this first Q and A I share some of the challenges I faced when I launched my own dog adventure business in Sunderland back in 2011.
Induction Bonus Group Q and A - Two
This is the recording of the second PBIC Gold Q and A we did during the original induction in January 2018.
In this first Q and A we talk about how you can craft a unique marketing message.